Monthly Archives: January 2014

5 Tips for Writing a Great Online Survey

Developing a useful, well-written online survey that extracts the information you need from your users can be a challenge. In this article, I will review 14 tips for creating a useful online survey.

1) Try to begin the survey with interesting questions. Interesting questions will inspire the respondent to keep reading and complete the survey.

2) Plan ahead of time how you and your company will analyze the information before you send out the final version of the survey. This may affect your questions and format when you realize that the statistical analysis you need to perform cannot be done with these particular question results.

3) Use the simplest language possible and respect the respondent’s dignity when constructing questions. Your survey respondents will undoubtedly come from many different groups, and more often than not, are less expert in the field than you are.

4) Relax your grammar a bit so your questions do not sound too formal. For instance, the word “who” is often acceptable when “whom” is technically correct.

5) Name your survey and write a brief introduction. Providing a survey name and a brief introduction are good ways to give your respondents some background and a frame of reference. It also prepares them for what is to come.

eCapture Survey Software Platform

Create Surveys Simply

2 Steps to a Better Response Rate.

A streamlined online survey is more efficient and can yield a higher response rate. The shorter the online survey, the more likely respondents will complete it. The length of your online survey depends on many factors. Ideally, the length of your online survey is based on the number of relevant questions asked and the optimal length that will convince someone to respond. Beware that using extra questions in your survey may have a negative effect on your response rate, so only develop questions that are pertinent to your survey research objectives.

There are 2 things you can do to shorten online surveys

1. Question types do affect survey length

There are a variety of survey question types, including: single-response, multiple-response, open-ended, and grid questions. The choice of questions, question styles, and overall design can potentially make or break your survey. Certain question types use drop-down and scrolling menus to save space and increase convenience for your respondents. Grid format questions allow survey respondents to answer several similar questions within one question type. Consider using image questions, which use pictures or graphics to describe survey questions and answers – making the experience fun and engaging for respondents.

2. Pre-populate data

If you have sent an online survey to your customers in the past, it is likely that you have previous data stored. Use this data to pre-populate data right into their online survey. Pre-populating data shortens the time it takes a respondent to complete your survey. Pre-populating data also gives you the advantage of adding a personalized touch because you can identity respondents by name and other personal information.

eCapture Survey Software Platform

Create Surveys Simply